"There are no passengers on spaceship earth. We are all crew." - Marshall McLuhan
The whole idea of “green” is a tough one to pin down as each of us has different views on what it means. Yvon Chouinard, founder of one of the most environmentally conscious businesses out there, is fairly critical of evenPatagonia as not green enough. For me that really frames the issue nicely… you don’t arrive at “green” but rather constantly access how you can operate with more earth-friendly processes.
This month Surfer Magazine’s is guest edited by Jack Johnson and Chris Molloy and is printed on recycled paper. Huge kudos to them and to the crew at Surfer for being open look at this issue and make operational decisions.
In a similar vein, The Surfer’s Path has made a commitment to being “the first green surf magazine”, printing all it’s issues from this point forward on 100-percent post-consumer recycled paper with non-GMO soy inks. Nice leadership. Again, kudos to Drew Kampion and the crew there for this big… huge statement.
In an effort to take things another step forward The Surfer’s Path has started a what they are calling the “Green Wave Awards”. The 2005 Green Wave Awards are awards for excellence and achievement in promoting sustainability and environmental consciousness in the surfing world. Nice job!
For me this comes back to the quote at the top of this post... looking at what we do and how we do it. It’s great to see these magazines interest and commitment to more eco-friendly operational processes. After all there is only one earth... and our coastal resources are finite.
Executive Director, Surfrider Foundation